Wise Winds Bottle Labels

Wise Winds, run by an abortion and pregnancy doula who is also a clinical herbalist in California, offers herbal medicine to clients. Their target audience is women in their 20s to 40s. They needed labels for their herbal medicine bottles, so I designed them with the key ingredients as the focal point. After exploring both photo-based and illustrated options, we chose illustrated graphics to add character and align with the brand’s look and feel.

Details

Project Focus: Bottle label design
Client: Wise Winds
Role: Graphic Designer and Illustrator
Tools: Illustrator and InDesign

Design Process

My design process for starting these graphics began with sketching out all the different flowers or plants that the herbs grow which are all used in the products. I did all the artwork first on paper and then transferred it all into Illustrator.